The first step in adopting a new trademark is to make sure it is available for use. We assist our clients in the difficult process of choosing an available trademark by conducting searches in the countries where they wish to protect their brand names.
Trademark rights are “territorial,” which means that they do not extend beyond the borders of the country in which they are registered. So, a trademark registered in Japan would not stop a third party in the United States from using the same or similar trademark. We have developed the most efficient and cost-effective strategies for determining the availability of a trademark in a particular country or region. Based on our client’s budget and the importance of the trademark, we will create trademark search strategies that will ensure that the trademark is available for use without “breaking the bank.”